google ads
effective advertising in the Google search engine and advertising network

why is it worth it

Customers are looking for you. Let them find you!

Google Ads advertising is one of the most effective and popular forms of promotion on the Internet. According to the averaged statistics of the Google advertising platform, the ratio of revenues to funds spent on advertising is 8: 1. This means that when you decide to invest in Google Ads advertising, you can count on a return eight times. PLN 10,000 spent on advertising and PLN 80,000 in revenue. Sounds good, right?

However, it should be remembered that achieving such effectiveness in a Google Ads campaign requires specialist knowledge and constant work on scaling and optimization of the campaign. Otherwise, we risk burning through the budget and the lack of tangible business results. The White Anchor agency comes to the rescue. We have experience in Google Ads campaigns dating back to 2012 – take advantage of our professional support and attract new customers thanks to effective advertising in the Google search engine.


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    Google Ads on the customer’s shopping path

    We will build a complete campaign for you using the most effective tools of the Google Ads advertising ecosystem. The campaign designed and implemented in this way will lead the customer along the entire path to the purchase decision. In the event that you decide to or already conduct advertising activities also on other websites (e.g. Facebook), we will integrate the Google Ads campaign with other activities so that they complement each other perfectly. See an example visualization of how we can use a Google Ads campaign.


    5 steps to higher revenues thanks to Google Ads

    01. campaign goal

    At the beginning, we talk to you about your current needs and the challenges you face. Based on the information you provide us and our own analysis, we can prepare the initial form of the campaign and the estimated budget necessary to achieve the goals. This stage takes place before signing the contract at the bidding stage.

    02. strategy and implementation

    After signing the contract, we proceed to the full creation of the campaign strategy and we deal with its implementation. At this stage, we can integrate Google Ads campaigns for you with other marketing activities carried out by you or focus on creating a fully independent campaign. IMPORTANT : we work on your advertising account, thanks to which you will gain ongoing insight into the campaign. Everything is fully transparent with us.

    03. consistency and persistence

    Google Ads campaigns release their greatest potential when they are constantly monitored and optimized. During the campaign, we control their results and carry out the necessary optimization work to achieve the best results. As a result, the Google Ads campaign will generate results as expected. And even outgrow them.

    04. reporting

    After the end of the campaign duration agreed at the stage of the strategy, we prepare a detailed report of the results , thanks to which you will gain advanced know-how and historical data that will serve both to assess the effectiveness of current activities and constitute the foundation for further activities in the future. Reports will allow you to control the budget and its systematic increase along with the increase in sales.

    05. rekomendacje

    Nowoczesne kampanie reklamowe w internecie charakteryzuje synergia z innymi działaniami. Based on the analysis of reports and current campaign results, we can prepare recommendations for you in the field of extending your digital campaign to other methods, such as e.g. e-mail marketing or social media. All this so that your investment in digital advertising has the highest ROAS , i.e. return in the form of income.


    how much do Google Ads campaigns cost? We offer friendly settlement models

    flat fee (fixed rate)

    In this settlement model, our remuneration does not depend on the amount of the media budget, but on the scope of activities carried out. This means that even if you increase your advertising budget in a given month, the cost of White Anchor’s work will remain the same. We recommend this model to companies that are just starting to advertise on the Internet or want to strictly control campaign costs. The price of running a Google Ads campaign in the flat fee formula starts from EUR 249 per month + media budget.


    The commissionmodel assumes a settlement in the form of% of the media budget entrusted to us. This means that along with an increase in the media budget, the agency’s remuneration also increases, while decreasing it – the remuneration decreases. In the commission model, the scope of activities carried out is much wider and more flexible, comparable to having a full-time specialist in your team. It is recommended when a brand needs agile, frequently updated activities. The minimum media budget supported in this model is EUR 5,000.


    meet the companies that trusted us

    Join the group of customers who have benefited from our support. Time to roll up your sleeves and increase your income!


    meet the companies that trusted us

    Join the group of customers who have benefited from our support. Time to roll up your sleeves and increase your income!


    see what our clients say

    5.0 / 5.0

    based on reviews Google and Facebook