A marketing agency for companies that want more
Since 2016 we have run campaigns in our clients' own ad accounts, and every month we show which creatives, keywords and tactics actually drive sales. The data and know-how built up in your campaigns go into your Project Chronicle, so you build expertise of your own and make better marketing decisions.
54°21′N 18°39′E
Gdańsk, since 2016
Our clients
We're right for you if:
You're starting to advertise online
Your business is up and running, but it needs a lot more customers. We begin with a strategy that puts your first budget in front of the right people.
Marketing strategyYou're scaling your budget
Your campaigns are working, so the budget is growing too. We find where each extra euro brings the most sales.
Campaign managementYou're entering the Polish market
Your company sells abroad and Poland is next. We check the market and the competition, set up the accounts and analytics, and run campaigns in Polish.
Full service page coming soon
What we do
We run your Meta Ads, Google Ads, LinkedIn Ads and Microsoft Ads campaigns in your own accounts. Strategy, creatives, optimisation and reporting are all driven by campaign data.
Projects with a clear scope, a start and a finish: a list of decisions to make in your account, a 12-month plan or data you can base your decisions on.
We check where your competitors appear in Google and which ads they run. The first analysis comes when we start working with you, then a fresh one every month.
Entering the Polish market
For companies advertising in Poland for the first time. One team in Gdańsk handles the whole launch: the competitor check, the account and analytics setup, Polish-language ads and the first campaigns, with reporting in English.
We also take on custom projects. Describe what you need and we'll prepare a proposal.
Case studies:how we improve our clients’ results
All case studies
Akademia Kaseta
Arts education for children and adults, Meta Ads- What we saw
- The season's budget was scattered across 32 campaigns, which brought 38 enquiries in total.
- What we decided
- We merged them into a few larger campaigns optimised for a submitted enquiry form.
- What happened
- 70% lessper enquiry. From €49 to €15.
Mandhu
Online shop with products from India and Nepal, Meta Ads- What we saw
- In one week: 71 checkouts started, 55 add-to-carts and 2 purchases.
- What we decided
- We fixed the shop's analytics so that the ad platform could optimise campaigns for real purchases.
- What happened
- 10× morepurchases in the shop. 42 in August, 4 in June.
What our clients say
All reviews on GoogleI worked with White Anchor for almost a year (…). In that time sales of my products tripled, largely thanks to what White Anchor did.
„Clear, specific communication, an individual approach and, above all, visible results.”
„The results of our work together are visible: my brand is better known and sales have grown.”
Reviews translated from Polish. The originals are on our Google Business Profile.
Our principles
Everything in writing
Decisions, status updates, reports and files go into a Project Chronicle we set up for your company alone. You’ll have access from the first day we work together. It includes the Decision Log, where we record every change in a campaign’s direction. The project’s history stays with you for good.
We speak plainly
We’ll talk to you about results and wins, the changes we’d suggest and what still needs fixing. Our reports, status updates and reviews help you build know-how of your own. You’ll have advisers who genuinely care about your business growing.
Your account, your data, your know-how
One of the most valuable things about working with White Anchor is the lasting know-how we build together. We’ll run campaigns in your accounts, the knowledge will stay with you in your Project Chronicle, and your marketing will drive your company’s growth.
Find the ROAS at which your campaign starts making money
Enter your margin and average order value. The calculator works out your break-even point and the maximum ad cost per order.
All toolsKnowledge base
Ad platform terms explained in plain English, calculators that work with your own figures, and resources you can download without giving us your email address.
- GlossaryThe terms you’ll see in ad platforms and reports, explained in plain language so you can read a report with confidence and talk through a campaign.
- ToolsCalculators where you enter your own figures and see the result straight away.
- DownloadsA pre-launch checklist and desktop wallpapers you can download in one click.
Contact
"When you trust us with your budget, you know what's happening to your company's money and why we change a campaign's direction. We work in your ad account and record every such decision, with its date and reasoning, in the Decision Log. If that's how you want your advertising run, get in touch."
Sylwester BudzelewskiCEO White AnchorLinkedIn profile