On Facebook and Instagram people buy things they weren't searching for, as long as a good creative reaches the right people. We run sales, lead generation and remarketing campaigns in your own account and keep moving the budget to where the ads make money. The account, the pixel and the data belong to you, and so does the Decision Log, where we record every change of direction.
People can buy your product without ever having searched for it. Video, carousels and Reels show it to people between their friends' posts, while the algorithm learns who stops scrolling at the ad and who buys.
Advantage+ campaigns and dynamic ads show people the products they have already viewed, along with similar ones. When the order value reaches the pixel and the Conversions API, the campaign learns to look for high-margin baskets.
The form opens inside the app, so even someone who never planned to visit your website can leave their details. When your CRM sends back which enquiries became customers, the algorithm looks for more people like them.
Our monthly work covers five areas. Each one comes with a sample entry from the Decision Log: the change, the reasoning behind it and when we check the result.
We set campaign goals, the budget and how spend is split between sales, leads and remarketing, taking your margin and seasonality into account.
Because the Meta algorithm needs a large number of conversions to exit the learning phase, we build a campaign structure that speeds up optimisation.
We prepare creative concepts, copy, video, carousels and Reels. In Meta Ads the creative often affects results more than targeting does, so we test it regularly.
We set up the Meta Pixel, the Conversions API, events and consent. Without the Conversions API, reports can miss some conversions because of browser blocking and iPhone privacy settings.
Every week we check how the campaigns are doing, including CPM, frequency, budget spent and cost per conversion. That tells us whether a deeper analysis and optimisation are needed, and it keeps your budget from being burnt on ads people have already seen too many times.
The cost of Meta Ads has two parts: campaign management and the media budget, which is the amount spent directly in Meta on showing your ads.
Campaign management starts from €500 a month excl. VAT. We agree a fixed fee in writing before launch, based on the scope of work and the media budget. With several platforms or accounts, we set the price for the whole scope of work. For multi-platform coordination and large budgets we can also work on a percentage of spend.
Included in the fixed fee
Graphic and video production is billed separately.
What campaign management costsThe example shows how the cost per enquiry is calculated.
| Campaign goal | Typical rate |
|---|---|
| Traffic | CPC €0.15 to €0.50 |
| Sales | CPM €6 to €11 |
| Leads (form) | cost per lead €4 to €20 |
| Awareness | CPM €2 to €6 |
Rates are indicative for the Polish market, as of October 2026. From October to December costs usually rise as shops compete for attention before the holidays. In your account they depend on the industry, the audience and the quality of the creative.
Work out your budget in the calculatorAn experienced Meta Ads specialist runs your account and discusses results and campaign plans with you. Every decision that changes a campaign's direction goes into the Decision Log, so the full history of our work is always at hand in your Project Chronicle. You can read about who else works on the project on the About us page.
Who works on your campaignsYou do. The business portfolio, the ad account and the pixel belong to you, and we work through partner access. When we stop working together, you keep the account, the data and your Project Chronicle.
The creative concept and ad copy are included in the fixed fee. Graphic and video production is billed separately. If you have your own materials, we work with those.
We run campaigns with ad spend from €500 a month. For lead generation that is usually enough to start, while shop sales most often need €750 or more, because the algorithm needs enough purchases to optimise effectively.
We usually run them in one campaign, because the algorithm moves budget to wherever conversions are cheaper. We split them when the data shows a clear difference.
Yes, provided conversions are also tracked server-side. iOS changes and browser blocking limit pixel data, so we add the Conversions API. Every month we compare purchases in Meta with orders in your shop.
The shortest contract runs for 3 months. After that, we extend it with an amendment or sign a new one. Contracts for 6 or 12 months have a three-month notice period, effective at the end of a calendar month. There are no contractual penalties.
Tell us about your Facebook and Instagram campaigns and we'll prepare a proposal with the scope, the fee and a start date.
