LinkedIn advertising opens doors to the companies you want to do business with

On LinkedIn you choose your audience by job title, industry and company size, often even by company name from your own list. We run LinkedIn Ads campaigns with different goals in your own account: brand awareness, website traffic and lead generation. Every change of direction goes into the Decision Log, and the account and the data stay with you.

Let's talkWhat it costs

When LinkedIn Ads is the right choice

  • You sell to businesses and decisions take months

    A B2B purchase involves several people and several meetings. All that time, people at the companies on your list keep seeing your content, so when they finally get in touch, they already know your case.

  • One customer is worth a lot

    A LinkedIn click usually costs a few euros and a lead several dozen. With a contract worth thousands of euros that is not much, even if only one lead in twenty ends in a deal.

  • You have a list of target companies

    We upload it to the campaign, so the ads reach decision-makers at exactly those companies. It's the same list your sales team wanted to call, except the ad knocks first.

What we do in your account

Our monthly work covers five areas. Each one comes with a sample entry from the Decision Log.

  • Strategy

    We define the target group, content for each stage of the decision and a budget based on the contract value.

    Sample Decision Log entryWe split the budget: 60% on content for the company list, 40% on lead forms.WhyForms shown to people with no earlier contact with the brand produced leads who didn't answer the phone.We'll checkThe share of leads qualified by the sales team after 6 weeks.

  • Audiences

    We choose job titles, industries, company sizes and lists of selected companies. The audience has to be broad enough for the campaign to learn from and narrow enough that you don't pay for students' clicks.

    Sample Decision Log entryWe exclude junior positions and interns.Why30% of clicks came from people with no say in the purchase.We'll checkCost per qualified lead after a month.

  • Creative

    We prepare images, documents, videos and Thought Leader ads from your experts' profiles. What usually works best is content the reader learns something from.

    Sample Decision Log entryWe test a document with a checklist instead of a promotional image.WhyThe promotional image has a CTR of 0.3% against an account average of 0.6%.We'll checkCTR and cost per lead after 3 weeks.

  • Analytics

    We set up the Insight Tag and the Conversions API, and for lead generation campaigns also Lead Gen Forms connected to your CRM. We base our decisions on figures from correctly configured analytics.

    Sample Decision Log entryWe connect Lead Gen Forms to HubSpot.WhyLeads exported by hand waited an average of 4 days for a first contact.We'll checkTime to first contact after 2 weeks.

  • Monitoring and optimisation

    Every week we check how the campaigns are doing, including CPC, CPM, frequency and cost per conversion. That tells us whether a deeper analysis and optimisation are needed, and it keeps your budget from being burnt on ads that don't serve the campaign's goal.

    Sample Decision Log entryWe switch off audience expansion.WhyThe extra audience brought cheaper clicks and not a single qualified lead.We'll checkCost per qualified lead after a month.

What LinkedIn advertising costs

The cost of LinkedIn Ads has two parts: campaign management and the media budget, which is the amount you pay LinkedIn directly for clicks and ad impressions.

Campaign management

Campaign management starts from €500 a month excl. VAT. We agree a fixed fee in writing before launch, based on the scope of work and the media budget. With several platforms or accounts, we set the price for the whole scope of work. For multi-platform coordination and large budgets we can also work on a percentage of spend.

Included in the fixed fee

  • Strategy and audiences
  • Creative concept and copy
  • Conversion tracking
  • Weekly monitoring, optimisation when needed
  • Decision Log
  • Status update by email and a report
What campaign management costs

Media budget: a sample calculation

Cost per click (CPC)
€3
Clicks
500
Media budget
€1,500
Form conversion rate
10%
Leads
50
Cost per lead: budget ÷ leads
about €30

The example shows how the cost per lead is calculated.

Typical rates by campaign goal

Campaign goalTypical rate
Website trafficCPC €1.70 to €5.20
Lead Gen Formscost per lead €20 to €45
AwarenessCPM €15 to €40

Rates are indicative for the Polish market, as of October 2026. In narrow niches the cost per lead can reach around €150. In your account, rates depend on job titles, the industry and the quality of the creative.

Work out your budget in the calculator

Questions we hear most often

Who will run our account?

An experienced LinkedIn Ads specialist runs your account and discusses results and campaign plans with you. Every decision that changes a campaign's direction goes into the Decision Log, so the full history of our work is always at hand in your Project Chronicle. You can read about who else works on the project on the About us page.

Who works on your campaigns
Who owns the account when we stop working together?

You do. The ad account, the company page and the audiences belong to you. When we stop working together, you keep the account, the data and your Project Chronicle.

How much ad spend do we need to start?

LinkedIn has the highest rates of the four platforms we run campaigns on. Tests make sense from about €750 to €1,200 a month, while campaigns with Lead Gen Forms usually start from €1,500.

Lead Gen Form or landing page?

The form fills itself in with profile data, so several times as many people usually submit it as a form on a website. Leads from the form can be weaker, though, so we check which of them the sales team rated as valuable.

Can we promote posts from our CEO's profile?

Yes. Thought Leader ads promote posts from the profiles of people at your company. We'll need their approval in LinkedIn and posts worth showing to a wider audience.

Are there enough people on LinkedIn in Poland?

For narrow audiences, yes. A campaign aimed at a few thousand decision-makers at selected companies is perfectly normal, and a smaller audience also means a smaller budget.

How long is the contract?

The shortest contract runs for 3 months. After that, we extend it with an amendment or sign a new one. Contracts for 6 or 12 months have a three-month notice period, effective at the end of a calendar month. There are no contractual penalties.

Let's talk about your LinkedIn Ads campaigns

Tell us about the companies and job titles you want to reach, and we'll prepare a proposal with audiences, a budget and the fee.

Let's talkLinkedIn Ads account audit