White Anchor: your marketing on a steady course

We are a performance marketing agency from Gdańsk, Poland. Since 2016 we have been helping companies run high-quality online campaigns. Our mission is a transparent partnership built on hard data, solid documentation and a real understanding of each client's needs. Decisions that change a campaign's direction go into the Decision Log, and everything we do goes into the Project Chronicle, which documents the whole engagement and builds our clients' marketing know-how.

Let's talk How we work

Our principles

Three principles guide our work, all stemming from one conviction: clients should know what their budget pays for and where their marketing is heading.

Everything in writing
A decision whose reasoning nobody wrote down often becomes a puzzle a few months later, even for the person who made it. That is why everything we do goes into the Project Chronicle: direction-changing decisions, status updates, reports and the assets produced for your campaigns. You have everything in black and white before you sign anything.
Project Chronicle
We speak plainly
Results, wins, proposed changes and areas to improve all reach you in a weekly status email. We write in plain English, so working with us is easy even if you have no marketing background.
How we work together
Your account, your data, your know-how
We work only in our clients' own ad and analytics accounts. If we part ways, you keep the accounts, the data and the Project Chronicle, so you can carry on without us.

How we work

step 1
Conversation
We will start with a conversation about your business, your goals and your campaigns so far. We listen first, then suggest the best way forward. Before we talk, we will send you a short brief so you can share the essentials and we arrive prepared.
step 2
Proposal
Based on the conversation we will prepare a tailored proposal with the scope of work, our fee, the suggested media budget and a start date.
step 3
Kick-off
Once you accept the proposal and we sign the contract, we will ask for access to the accounts we need, such as Google Ads, Meta Business Manager and Google Analytics. We will share your Project Chronicle, review where things stand and, where needed, put your analytics in order. Once the foundations are in place, we launch the campaigns.
step 4
A steady rhythm
Every week you get a status email, every month a report, and once a quarter we meet to review results and agree the plan for the months ahead.

Project Chronicle: build your marketing know-how with us

Knowledge of how campaigns and other marketing projects went is usually scattered across hundreds of emails, chat messages, folders and drives, and sometimes it lives only in a few people's heads. So when the agency or the person in charge changes, this knowledge about your own marketing often has to be pieced together almost from scratch. With us it is different: from day one we keep a Project Chronicle for you.

It holds everything we do for you: direction-changing decisions recorded in the Decision Log, status updates, reports, audits and assets. At any time you can see what is happening in the project, what happened before and why we did what we did, so month by month you understand your marketing better.

When our work together ends, you take full ownership of the Chronicle, so the knowledge gathered over months stays in your company for good. We are here to keep your marketing on a steady course and help your organisation grow.

Who works on your campaigns

"I've worked in online advertising since 2012 and have seen a dozen or more generations of tools and algorithms come and go. Through all those years one thing hasn't changed for me: a company that trusts us with its budget has to understand the decisions made in its account. That's why we record every change of course in the Decision Log, with the date and solid reasoning. It's what I would expect as a client."

Sylwester BudzelewskiCEO White AnchorLinkedIn profile

The specialist running your account: An experienced specialist will look after your account: build the strategy, make the decisions on campaigns and budget, then check whether they delivered.
Partners: For creatives and selected campaigns we work with trusted partners. Decisions about your account stay with the specialist running it.
Our system: On top of AI tools we have built our own system that reads data from the accounts, spots anomalies and prepares the groundwork for decisions. It speeds up our work and helps us make better decisions based on remarkably precise data. Decisions that change a campaign's direction are always made by the person running your project.
Continuity: Our way of working is written down, and the whole history of your campaigns, from decisions to reports, is collected in the Project Chronicle, which over time becomes the foundation of your marketing know-how.

What the name White Anchor means

White: It comes from white hat methods, fair to platforms and clients alike.
Anchor: It stands for the steady point a business can hold on to while tools and algorithms change year after year.

“Your marketing on a steady course”

Our slogan reflects how we want our clients to feel: confident, in good hands and clear about where their business is heading.

Where we come from

2016
White Anchor in Gdańsk
White Anchor was founded in Gdańsk in 2016 as a digital agency with a broad range of services, from social media and paid campaigns to websites, graphic design, copywriting and print materials.
2021
The shift to performance marketing
We decide to specialise and keep only paid campaigns: Meta Ads, Google Ads, LinkedIn Ads and Microsoft Ads. Since then we have built our expertise and the White Anchor brand on running campaigns focused on sales and lead generation.
2026
A better way of working with clients
We bring the Project Chronicle and its Decision Log into how we work with every client.
Project Chronicle

Who we work with

Case studies:how we improve our clients’ results

All case studies

Akademia Kaseta
Arts education for children and adults, Meta Ads
What we saw
The season's budget was scattered across 32 campaigns, which brought 38 enquiries in total.
What we decided
We merged them into a few larger campaigns optimised for a submitted enquiry form.
What happened
70% lessper enquiry. From €49 to €15.
Mandhu
Online shop with products from India and Nepal, Meta Ads
What we saw
In one week: 71 checkouts started, 55 add-to-carts and 2 purchases.
What we decided
We fixed the shop's analytics so that the ad platform could optimise campaigns for real purchases.
What happened
10× morepurchases in the shop. 42 in August, 4 in June.