Advertising budget calculator

See how much you usually need to spend on ads to get a given number of orders or leads, or what the budget you already have can bring in. The assumptions are out in the open and you can change them.

Start from
Campaign goal
Platform
Conversion tracking on your website
Change the assumptions (CPC and conversion rate)
The starting values are indicative for the chosen platform and goal. Changing the platform resets them.

The first 90 days with this budget

  • Month 1

    Learning and analytics

    The platform learns from the first conversions, and we check that it counts all the ones it should. The cost per order is often higher than the target at this stage.

  • Month 2

    First decisions

    We move the budget to the campaigns that bring in orders or leads below break-even and switch off the rest. Both changes go into the Decision Log with a date to review them.

  • Month 3

    Review and plan

    We compare the result with the assumptions from the calculator and decide whether to increase the budget in the next quarter.

What determines the cost of campaign management

You pay for two things: the media budget, which you settle directly with the platform, and campaign management, from €500 a month excl. VAT for the first ad platform. For multi-platform coordination and large budgets we can also work on a percentage of spend.

  • Scope

    The number of platforms, campaigns and markets. One platform in one country takes a different amount of work than four platforms in three countries.

  • Budget and pace of change

    A bigger budget brings more data, and more data means more decisions every week.

  • Creative and analytics

    The creative concept and the analytics we set up when we start working with you are included in the management fee. Production of graphics and video, and landing pages, are billed separately.

How we calculate it

  • Budget for a targetorders ÷ conversion rate × CPCThe lower bound uses the lowest CPC and the highest conversion rate, the upper bound the other way round.
  • Results for a budgetbudget ÷ CPC × conversion rate
  • Cost per order at break-evenorder value × margin

To check the profitability of a campaign that is already running, use the profit calculator.

ExampleIndicative rates for the Polish market, October 2026. We estimate Microsoft Ads rates from Google Ads rates in Poland and the price gap shown in comparisons from the US market. In your account they depend on the industry, the competition and the quality of the campaigns.

Starting assumptions: CPC and conversion rate
Platform and goalCPCConversion rate

We'll check these assumptions against your account

The rates in the calculator are market averages. When we talk, we compare them with the data from your account and your industry.

Let's talkHow we work