Practical knowledge from the campaigns we run, to help your marketing work better
We’ve been running ad campaigns for our clients since 2016. What we’ve learned along the way goes into a glossary, calculators and downloadable resources, all free to use, with no sign-up required.
Glossary
The terms you’ll see in ad platforms and reports, explained in plain language so you can read a report with confidence and talk through a campaign.
- ROASROAS (return on ad spend) is the revenue a campaign brings in divided by what it cost.
- POASPOAS (profit on ad spend) is the gross profit from a campaign’s sales divided by what the campaign cost.
- CPACPA (cost per action, also called cost per acquisition) is your ad spend divided by the number of conversions.
Tools
Calculators where you enter your own figures and see the result straight away.
- Campaign profit calculatorShows the ROAS at which a campaign starts making money at a given margin.
- Advertising budget calculatorShows roughly how much you’d need to spend on ads to get a target number of orders or leads.
Downloads
A pre-launch checklist and desktop wallpapers you can download in one click.
- Pre-launch campaign checklist: accounts, access, analyticsFillable PDF, 2 pages
- Desktop wallpapersPNG for Mac and Windows, six words
Looking for an agency to run your campaigns?
Tell us how your advertising works today and what you want to achieve, and we’ll prepare a proposal for working together.