Professionalism, experience and ingenuity, this is how I would describe the White Anchor agency. The cooperation is going very well and, importantly, it does not require a lot of commitment on our part. The team works systematically, creating consistent content and graphic designs in accordance with a previously agreed plan. They are open to suggestions and changes, show individual approach and creativity.
high-quality content that builds the image and increases sales
Acquire customers with the power of content
In the era of ubiquitous advertising, it is more and more difficult to stand out from the competition and appear in the minds of recipients. Banner campaigns or advertising on radio or television are characterized by a low ROAS ratio, i.e. the ratio of revenue to the cost incurred. As a result, such campaigns can only be afforded by big players. However, smaller brands are not in a lost position. Inbound marketing strategies can help, as they enable recipients to find our brand and offer on their own. One of the most powerful strategies of this type is content marketing.
Thanks to a skilfully designed content marketing strategy including the preparation of content and its skilful distribution, enterprises gain a wide group of loyal, returning customers. Content marketing builds an expert image of a trustworthy company, to which customers willingly come and recommend it to others. Build a professional image of your brand and attract customers with the help of a precisely designed and implemented content marketing strategy.
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Content marketing on the customer’s shopping path
Content marketing techniques differ in their use depending on the stage of the purchasing path on which a potential customer is located. The customer journey can be divided into three main phases, during which different methods of content marketing are used. White Anchor can design a complete content marketing strategy for you and take care of the preparation of some of the elements. See the breakdown of content marketing tactics in terms of a purchase funnel.
what can we do for you
01. content marketing strategy
We will design a comprehensive content marketing strategy for you, including the best types of content and most suited to your brand profile. The content marketing strategy based on the funnel structure will guide the user through the entire decision-making process – from the awareness phase, through commitment, to purchase.
02. corporate blogs
We will create a strategy and content for your company blog. We carry out activities so that the blog supports positioning (SEO of texts), builds the brand image and generates leads or direct sales. A company blog is one of the most popular and effective content marketing tactics. An absolute must have.
03. infographics, e-books
Visual content intended for paid distribution or publication on a blog, social media or external websites. High-quality infographics and e-books containing valuable information are a great tool for building an expert brand image.
04. reports, catalogs, white papers
Very professional content for a narrow, demanding, but extremely committed audience. We will help you create visually and substantively attractive reports, catalogs or white paper materials for use at fairs, trade meetings or conversations with investors.
see what our clients say
Exceptionally good cooperation. Especially compared to our previous agency. Good quality, express replies to emails, great flexibility. I don’t know what more could be expected!
The White Anchor agency approached the project entrusted to them professionally. This is the second page created for us by this agency and we are satisfied for the second time. White Anchor show professionalism and communication with them is quick and specific. A company worth recommending.
The cooperation was great, professionals in every way. They provided us with excellent solutions and implemented everything on time. They have a lot of understanding and patience, and they solve every problem immediately.
We would like to thank the White Anchor Agency for professionalism and commitment. They showed a great understanding of our needs. Perfect communication at every stage of cooperation. They fulfill their obligations on time and perfectly. We are glad that we found such a reliable company and we highly recommend it.
Cooperation with White Anchor in the field of Facebook ADS was at a high level. The agency has a lot of knowledge, so conversations with them are always substantive. The effects of cooperation are satisfactory, very good contact both by phone and e-mail. I recommend!