content marketing
high-quality content that builds the image and increases sales

why us

Acquire customers with the power of content

In the era of ubiquitous advertising, it is more and more difficult to stand out from the competition and appear in the minds of recipients. Banner campaigns or advertising on radio or television are characterized by a low ROAS ratio, i.e. the ratio of revenue to the cost incurred. As a result, such campaigns can only be afforded by big players. However, smaller brands are not in a lost position. Inbound marketing strategies can help, as they enable recipients to find our brand and offer on their own. One of the most powerful strategies of this type is content marketing.

Thanks to a skilfully designed content marketing strategy including the preparation of content and its skilful distribution, enterprises gain a wide group of loyal, returning customers. Content marketing builds an expert image of a trustworthy company, to which customers willingly come and recommend it to others. Build a professional image of your brand and attract customers with the help of a precisely designed and implemented content marketing strategy.

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    possibilities

    Content marketing on the customer’s shopping path

    Content marketing techniques differ in their use depending on the stage of the purchasing path on which a potential customer is located. The customer journey can be divided into three main phases, during which different methods of content marketing are used. White Anchor can design a complete content marketing strategy for you and take care of the preparation of some of the elements. See the breakdown of content marketing tactics in terms of a purchase funnel.

    offer

    what can we do for you

    01. content marketing strategy

    We will design a comprehensive content marketing strategy for you, including the best types of content and most suited to your brand profile. The content marketing strategy based on the funnel structure will guide the user through the entire decision-making process – from the awareness phase, through commitment, to purchase.

    02. corporate blogs

    We will create a strategy and content for your company blog. We carry out activities so that the blog supports positioning (SEO of texts), builds the brand image and generates leads or direct sales. A company blog is one of the most popular and effective content marketing tactics. An absolute must have.

    03. infographics, e-books

    Visual content intended for paid distribution or publication on a blog, social media or external websites. High-quality infographics and e-books containing valuable information are a great tool for building an expert brand image.

    04. reports, catalogs, white papers

    Very professional content for a narrow, demanding, but extremely committed audience. We will help you create visually and substantively attractive reports, catalogs or white paper materials for use at fairs, trade meetings or conversations with investors.

    customers

    meet the companies that trusted us

    Join the group of customers who have benefited from our support for Google Ads campaigns. Time to roll up your sleeves and increase your income!

    customers

    meet the companies that trusted us

    Join the group of customers who have benefited from our support for Google Ads campaigns. Time to roll up your sleeves and increase your income!

    opinions

    see what our clients say

    5.0 / 5.0

    based on reviews Google and Facebook

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